THE 2-MINUTE RULE FOR BRANDABLE DOMAIN NAME

Shorten it with acronyms. When you have an extended organization name, don’t be afraid to play with initials and use an acronym for your URL. By way of example, IMDB.com is a brief domain name determined by the enterprise initials; in which InternetMovieDatabase.com might need felt clunky and perhaps hard to kind out effectively, IMDB is pretty e